Parents will be prevented from earning money from children under 14 under new plans being drawn up by the Spanish government.
Parents and companies are often involved when child influencers promote toys or other products.
Yolanda Diaz announced a reform of regulations governing the work of children on social media (Photo: Jesus Hellin/Europa Press via Getty Images)
Díaz said this “jungle” of child influencers needed to be put in order because many minors were “exploited”, with the hours spent generating content not being controlled, as would be the case with child actors.
The money earned from child influencers must be put in bank accounts for the minors, not their parents, to avoid exploitation.
A 2024 Spanish study found many “influencer parents” misuse the images of their own children.
Ruby Franke, an internet personality, pleaded guilty to abusing her children (Photo: Ron Chaffin/St. George News via AP, Pool)
“The conclusions [of this study] highlight the misuse of minors’ images and privacy on Instagram by their influencer parents for advertising purposes.”
Near the top of the UK list is Fletchers on the Farm, about the Fletcher family who live on a farm in the Peak District. They have 243,000 followers. There is no suggestions of misuse or exploitation in relation to Fletchers on the Farm.
However, there are some dark cases associated with this world.
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Read MoreThe woman claimed she was chronicling her child’s battle with terminal illness on social media, but detectives allege that she was drugging the one-year-old and then filming her in “immense distress and pain”.
Meanwhile in America, Ruby Franke became an internet sensation with her YouTube channel 8 Passengers, on which she documented her life with her husband and six children.
In 2023, she was arrested for abusing her children. She pleaded guilty and was sentenced to serve between four and 30 years in prison.
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