Singles’ Day 2023: A shift in ecommerce dynamics and pricing strategies for Tmall, JD and Xiaohongshu ...Middle East

Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. Ahead of Singles’ Day, China’s biggest shopping day of the year: The competition between e-commerce platforms and livestreaming anchors has gotten fierce.  Also known as 11/11 and Double 11, Singles’ Day has seen ecommerce platform Tmall promise to offer the lowest price to its consumers on the entire Chinese net; meanwhile, social media app Xiaohongshu has pledged billions of traffic support and subsidies; and shopping site JD.com has anticipated the Singles’ Day presale to October 23 at 8pm — one day earlier than other e-tailers. In terms of pricing, domestic brands have further increase

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