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Plant-based ‘human meat’ burger ad wins award ...News
A Swedish food brand has debuted a patty they claim tastes like people An ad for a plant-based burger flavored to mimic human meat won an award at the Cannes Lions Festival of Creativity last week – though it’s unclear who would be able to judge the vegan patty’s similarity to the real thing. Swedish vegan food brand Oumph!’s Halloween-themed ad for its human-burger took home the festival’s Silver Brand Experience and Activation Lion on Thursday. Boasting that Oumph! “turn[s] plants into any mouth-watering meat you can imagine,” the ad, replete with bloody knives and other horror-movie imagery, revealed the brand
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