Sustainable Brands in Egypt: Supporting the Environment, Community, and Beyond ...Egypt

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Sustainable Brands in Egypt: Supporting the Environment, Community, and Beyond
The artisans of Markaz. Photo credit: Markaz Growing awareness about sustainability has prompted many shoppers to think about where and how they shop, and Egypt’s young entrepreneurs have been happy to oblige. People often think that the term ‘sustainability’ is limited to environmental sustainability, but the concept is far broader than that. Put simply, sustainable shopping entails making purchasing decisions in a way that benefits all parties and elements involved: primarily the community and the environment. Environmental sustainability is the more well-known of the two due to growing awareness of the effects of climate change. However, the term ‘community sustainability’ usually refers

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