The eighth natural wonder of the world is getting a partnership with TikTok ...Middle East

Kenya is turning to a global youth audience to showcase the eighth natural wonder of the world—the great wildebeest migration—as Africa goes all out to ramp up international tourism numbers.The east African country’s tourism board on Aug. 24 announced a partnership with the short-form video platform TikTok, as the Kenyan government leads Africa in retooling traditional marketing strategies to raise its tourism appeal.“Together with TikTok, we can engage the world with content and experiences from any part of the country and drive more awareness of our country and wildlife, especially during this time when travel is limited with the aim of curbing the spread of the virus,” said Betty Radier,

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The eighth natural wonder of the world is getting a partnership with TikTok ...Middle East

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