In the ScarJo versus Disney PR war, everyone’s a loser ...Middle East

Quartz - Economy
In the ScarJo versus Disney PR war, everyone’s a loser
source : Quartz ( Middle East ) () 5
Black Widow star Scarlett Johansson is suing Disney over an alleged breach of contract, having reportedly lost out on about $50 million after Disney chose to release the movie on Disney+ the same day it debuted in theaters. The suit seems likely to end in a settlement, but the bigger story may be the PR war now unfolding between one of Hollywood’s biggest stars and one of its biggest star-makers.According to Johansson, her agreement with Disney’s Marvel Entertainment stated that Black Widow would play exclusively in theaters for 90-120 days. The lawsuit says that making Black Widow immediately available to rent on Disney+ put a big dent in Johansson’s potential earnings, since her salary was

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