The ESG investing conundrum: Finding meaning behind the metrics                      ...Middle East

Quartz - Economy
The ESG investing conundrum: Finding meaning behind the metrics                     
Clients drawn to socially responsible investing are told they can have it both ways—competitive or even superior returns, plus positive societal and environmental outcomes.Yet anyone working at the interface of business and society knows this is not a win-win world; there are real tradeoffs involved.Funds created to respond to the growing demand for investment vehicles that fit the attributes of “ESG”—environmental, social and governance—are now in a squeeze play between investors seeking assurance that their money is aligned with their morals and demands on business that become more complex by the day.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s

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