‘IKEA helped me unlock my creativity’ ...United Arab Emirates

One of the things IKEA mega fans love about the brand is that unlike other home furnishing outlets you get the opportunity to be part of the creative process. From the mix-and-match approach to product ranges to the fact customers assemble many pieces with their owns hands, IKEA allows shoppers to use their innate skills. This was certainly the case for Andrew Samson, the second winner of the special competition IKEA has been running as part of the celebrations for its 30th year in the region. The Swedish furniture brand put out a call for long-time Dubai IKEA fans and asked them to share their fondest memories. The best two respondents would each bag a Dh1,000 cash voucher to splash

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‘IKEA helped me unlock my creativity’ ...United Arab Emirates

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