Personalised healthcare: Is the UAE industry ready for it? ...United Arab Emirates

For some time now, consultancies and think tanks have been predicting a radical shift in healthcare. Powered by technological advances, the future is expected to be drastically different where the needs of healthcare organisations take a back seat and the patient becomes front and centre. People will demand patient-centric, preventive and precision care and expect the same level of personalisation they receive in other areas of their lives, say entertainment. How prepared is the healthcare industry to realise this grandiose future? Jan-Schmitz Hubsch, Partner with Strategy& Middle East, part of the PwC network, says the UAE has significant potential to offer personalised care, with many of

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Personalised healthcare: Is the UAE industry ready for it? ...United Arab Emirates

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