Video: Dubai’s RTA launches #WhosYourCabbie campaign ...United Arab Emirates

Dubai: ‘My friend, sadiq, bhai, boss, chief, pal, mate, mister’ — we call them by these generic names but they remain nameless. They are the taxi drivers who bring us to airport, office, school, mall, grocery or any other destination. Globally, taxi drivers lack a sense of identity, Dubai’s Roads and Transport Authority (RTA) noted. In an endearing effort to honour and identify the person behind the wheel, the RTA has recently launched an initiative called #WhosYourCabbie. The RTA has changed the name on top of some taxis in Dubai to identify the person behind the wheel. Instead of the word taxi on the top of the car, the signage has been changed to Walid, Samir, Asif, Ahmed, Kumar, Salim,

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Video: Dubai’s RTA launches #WhosYourCabbie campaign ...United Arab Emirates

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