“KIM TAEHYUNG EFFECT” — Fans react as BTS’ V’s endorsement propels Compose Coffee beyond Starbucks in South Korea ...Middle East

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“KIM TAEHYUNG EFFECT” — Fans react as BTS’ V’s endorsement propels Compose Coffee beyond Starbucks in South Korea
On Monday, June 30, 2025, it was revealed that BTS' Taehyung's endorsement with Compose Coffee has aided in the brand's growth and profit margin increase.

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