Rita Ora has officially launched her highly-anticipated summer collection with Primark, blending bold fashion with accessible prices. The lineup, which showcases a vibrant mix of beach-ready essentials and stylish everyday wear, promises to be a hit for the sunny season.
In the latest campaign, some of which was shared via Instagram, the pop star flaunted a variety of trendy outfits, from chic swimsuits to casual, tropical laid-back looks. A standout piece is a champagne-colored satin bikini, exuding a confident, sun-kissed vibe.
Other photos showcased the "Let Me Love You" singer donning a flowy pants with a crochet halter top outfit, a beach dress with sheer paneling, and a turquoise multi-pattern dress, perfect for transitioning from beach to brunch.
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Her bold accessories, including dainty jewelry and thong sandals adorned with oversized jewels, elevate the overall look, adding a touch of glam to the relaxed beach aesthetic.
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Fans hopped into the comment section of the social media upload, as well as an additional Reels video showcasing the collection, raving over the "Anywhere" singer.
"Oh my gosh this is so so gorgeous!!!!!" one exclaimed, while another couldn't get over her "Bodyyyyy ???."
"I can’t be more obsessed lol," a third admitted, as a fourth exclaimed, "THE HEAT IS TOO FIRE ???."
More Instagrammers dropped notes under the posts like, "Omg your body is unreal!! Those abs ?," "Imagine being this beautiful ahh God took his time with you @ritaora," "Looking amazing ??," and "She looks absolutely stunning, and this collection is simply incredible."
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As for shoppers, there is plenty to choose from in the expansive new collab. "The 100-piece womenswear and accessories range starting at only $5, is the perfect capsule for those golden days and spontaneous nights with a summertime feeling that can actually be worn," a press release shared directly with Parade notes. "The collection draws inspo from golden Ibiza skies, ‘70s icons and the effortless cool of last-minute getaways."
"Designed with Rita’s most personal vision yet and signature touch, the entire collection is meant to be mixed and matched. Items range from soft cotton babydoll dresses, raw denim cut-outs, suede minis, and moccasins to detailing lace-trim camis, slouchy shoulder bags, and paisley prints. You’ll truly embody freedom, romance, and authentic style!" it added.
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