Jasmine Tookes Shares Her Must Haves, Including Her Viral Body Oil and a $2 Lip Balm ...Middle East

You may know Jasmine Tookes as a Victoria's Secret Angel (she made her iconic debut at the brand's annual fashion show in 2012). But since then, she's amassed a vast portfolio, having modeled for some of the industry's biggest titans - from Louis Vuitton to Ralph Lauren. While her accomplishments as a cover girl are undeniable, Tookes has proven that she's more than just a model. She's a boss, wife, mom, sartorial maven (anyone else still obsessed with her 2025 Met Gala look?), and now one of the visionaries behind beauty company Brunel, which she co-founded with former private equity investor Sabrina Castenfelt. Brunel prides itself on crafting products that make body care an experience, rather than just part of a daily routine.

While Brunel is fairly new to the saturated scene of celebrity and influencer beauty brands, it's far more than just another moment motivated by fleeting trends. In fact, it was birthed out of Tookes's longstanding love for beauty that was cultivated by her mom, grandma, and great grandma. "Being surrounded by the women who raised me, they were always practicing their beauty routines and I would always watch them as a little girl," she says. "I would sometimes even steal their products - especially my mom's La Mer moisturizer. She would say, 'Wait this cream is like $300, you can't put it all over your body.' But that's where my fascination with creams and oils began - stealing my mom's LaMer."

Separate from her family's influence, Tookes also wanted to fill the void she saw in the market. "Sabrina and I saw a real white space for body care; skin care and fragrance has evolved so much, but a lot of times the body is forgotten," she says. "People have these 10-step skin-care routines, but they just completely forget about their body, so we really wanted to bring wellness to body care." Less than six months into the game, Tookes's brand has achieved exactly that and more with only one product as its foundation: body oil.

Naturally, the award-winning body oil is a non-negotiable in Tookes's beauty routine as she loves moisturizing her body. "I think if you look good, you feel good. So when you have glowing, beautiful skin, you feel much more confident," she says. "Even it's just five minutes, take the time to engage in those moments and take care of your skin - treat it like silk." When she's not using her favorite oil, she loves purchasing K-beauty products (like Sulwhasoo's hero anti-aging serum), this being heavily influenced by her frequent scrolls on TikTok.

These are just a few of Tookes's beauty must haves that help her achieve her effortless glow - and there are more where that came from. From the best moisturizers on the market to her go-to lip balm, keep scrolling to shop the staples she uses regularly.

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