ZEE5 Chief Amit Goenka Maps Global Expansion Strategy Around Multilingual Content Push: ‘You Will See a Different Experience Altogether’ (EXCLUSIVE) ...Middle East

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ZEE5 Chief Amit Goenka Maps Global Expansion Strategy Around Multilingual Content Push: ‘You Will See a Different Experience Altogether’ (EXCLUSIVE)
source : Variety ( Middle East ) () 29
ZEE5 is making a bold bet on its multilingual roots as the Indian streaming giant undergoes a major brand refresh and strategic pivot designed to capture the next wave of digital entertainment consumption. The platform has unveiled a new brand identity, anchored by the promise “Apni Bhasha, Apni Kahaniyan” (Multiple Languages, Infinite Stories), marking what […]

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