A new flavor of Goldfish crackers is heading to shelves this summer, and it's bringing a returning favorite with it.
On Wednesday, the Pepperidge Farm-owned snack brand debuted an "awesome" new flavor, and it's likely not something fans would expect (or at least guess on the first, second, or even third try).
Officially described as "sweet, smoky and tangy," the new variety is inspired by a "restaurant favorite" condiment, and no, it's not mustard, ketchup, ranch, queso, or barbecue flavored (but Doritos did nail all of those, proving it can be done).
Instead, Goldfish is making history as "the first brand to launch an Awesome Sauce-flavored cracker," or so it claims. For those needing a refresher, Awesome Sauce is typically made of some combination of mayo, mustard, ketchup, vinegar, garlic, onion, black pepper and sugar.
Related: Pepperidge Farm Brings Back Limited-Edition Cookie Flavor Fans Are ‘Obsessed’ With
Along with the new Awesome Sauce flavor, the company confirmed it's bringing back a popular variety it debuted last year: Spicy Dill Pickle. Said to be packed with "tangy pickle flavor and a bold kick," Goldfish claimed it quickly became the "fastest-selling pickle snack" during its 2024 grand release, making its comeback "kind of a big dill."
The brand even recommends fans get a bag of both and mix the two in one bowl for "a mouthwatering mashup that cues everything people love about the quintessential fried chicken sandwich. Its sweet mustard meets smoky barbecue sauce and spicy pickle."
"We’re thrilled to debut our bold new flavor, Awesome Sauce, and bring back fan-favorite Spicy Dill Pickle," Goldfish senior director of marketing Mike Fanelli shared in a statement. "Whether you're at a backyard BBQ, road-tripping with the family, or just soaking up the sun, this awesome flavor combination packs a bold punch for a summer full of smiles."
But that's not all the beloved snack brand has in store. As Parade previously reported, Goldfish Old Bay flavor has returned for the fourth year in a row. It also recently released a Butterbeer-flavored graham cracker.
Fans can pre-order Goldfish's new Awesome Sauce flavor today, exclusively via Amazon. Those with more patience can find the latest and returning flavors on shelves beginning later this month at Target, Walmart, Amazon and other retailers nationwide for $3.69 (SRP)–but only for a limited time, while supplies last.
Next: Iconic Smucker’s Product From the ’60s Gets New Flavor Fans Thought ‘Would’ve Been Out Ages Ago’
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