It’s never any fun when a favorite institution shuts down. When Blockbuster and Hollywood Video closed, I cried for nearly a week straight. Sure, I can’t imagine life without Netflix now, but who could’ve ever predicted that we’d see the end of VHS tapes in our lifetime? We were just figuring out how to use a Blu-ray player. Unfortunately, it’s one of those circle of life things, and sooner or later, everything reaches its end.
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As much as it hurts to see larger chains and businesses go under (still making sense of the Forever21 debacle), seeing smaller local joints that have made their name servicing those of us who live closest shutter their doors for good can feel like the equivalent of losing a limb. In the case of regional ice cream chain Thrifty’s, they’re recent announcement comes at no fault of their own, but it still stings nonetheless.
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For those of you not familiar, Thrifty’s Ice Cream first opened in 1940 as a subsidiary brand of Rite-Aid. You could get your flu shot and meds and then head on over to Thrifty’s counter to pick up one of their famous square-shaped scoops. The brand has developed a cult-like following and even made its way into the freezer section of some grocery stores, and it’s had a good run for the better part of 85 years. Unfortunately, the chain will no longer be available in Rite-Aid locations due to Chapter 11 bankruptcy filings affecting over 500 Thrifty’s locations.
While there are a few standalone franchise locations and you can still find it in the freezer aisle of some grocers, the locations inside Rite-Aid pharmacies will all be closing as they’re not able to be sold as separate assets from the Rite-Aid brand. Despite the news, it is possible that a buyer could decide to run and operate the square-ish scooped ice cream brand on its own. Only time will tell, but at least we have the memories to hold us over once it’s gone.
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