Super model Bella Hadid has just launched a perfume brand – here are our honest thoughts ...Middle East

CELEBRITY fragrances can sometimes be samey, underwhelming and overpriced.

Rewind a few years, and it felt like every celebrity (and their dog) was launching a fragrance.

But things have changed in the celeb perfume scene, with Cosmic by Kylie Jenner and LOVENOTES by Ariana Grande raising the bar.

Most recently, supermodel Bella Hadid has launched Ôrəbella – a gentle, long-lasting fragrance brand that’s supercharged with essential oils.

After launching in the USA last year, Ôrəbella has already racked up a cult following and 371,000 Instagram followers.

The brand hit our shores last week – but is it worth the investment?

Fabulous Beauty Writer Mia Lyndon put the perfumes to the test.

Ôrəbella Salted Muse Eau de Parfum, £67

Ôrəbella Salted Muse Eau de Parfum, £67

My first impression of Ôrəbella was one of intrigue and slight confusion, as the perfumes look like more of a prop on a Game of Thrones set than they do a perfume.

The bottle is reminiscent of a jewel or even a dragon egg, meaning it’ll definitely stand out on my dressing table!

You’ll need to shake the perfumes to combine their bi-phase formulas, which are made from an alcohol-free base layer packed with hydrating snow mushroom, plus aromatherapy essential oils.

Ôrəbella Window2Soul Eau de Parfum, £67

Ôrəbella Window2Soul Eau de Parfum, £67

Spraying them onto your skin is a very different experience from using other perfumes.

Their heavier, thicker texture feels wetter on the skin, and has an oilier texture that takes a while to fully absorb.

To ensure they didn’t leave my skin feeling damp, I gently massaged the formula into my skin, which left it heavily fragranced.

The perfumes are impressively long-lasting, which meant I continuously smelled wafts of the fragrance over the next few hours.

Salted Muse is my favourite in the range – it’s full-bodied and fresh, reminiscent of hotel lobbies, and has a herbal, sultry element to it.

Window2Soul is also lovely, but has a totally different feel to it.

Unlike Salted Muse, it has a comforting, slightly powdery air, and reminded me of walking down a blossom-filled road.

Ôrəbella Blooming Fire Eau de Parfum, £67

Ôrəbella Blooming Fire Eau de Parfum, £67

Blooming Fire has a floral aroma, which is peppered with warming bergamot and spiced cardamon notes, meaning it’s feminine without being overly sweet or sticky.

It’s not my favourite – as it feels like the least original of the range – but it’s a great option for wearing both night and day.

Ôrəbella Nightcap Eau de Parfum, £67

Ôrəbella Nightcap Eau de Parfum, £67

Nightcap rounds off the set, and stars vanilla, ginger and cardamon – which seems to be one of Bella’s favoured fragrance notes.

This fragrance is designed to be reminiscent of elevated evenings spent at cocktail bars, but I couldn’t get past the fact that it smells almost exactly like Coca-Cola!

Its formula is also a very interesting shade of brown, so I won’t be whipping it out and applying it on the train.

Overall, while all the bottles feel a little cheap (especially given the price point), each formula is potent and long-lasting.

Bella’s certainly brought something new to the market.

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