ASDA has confirmed that it has discontinued a restaurant-level dinner staple and shoppers will be gutted.
Its store brand Creamy Peppercorn Sauce has now permanently disappeared from supermarket shelves.
The sauce, that is usually served with steak, was a fan favourite with shoppers.
It cost £1.20 and was also gluten-free.
Customers took to social media to ask Asda where the popular dressing had gone.
Writing on X, one person said: “This [Peppercorn Sauce] has been showing as unavailable for a while now, has it actually been discontinued ?”.
The Sun also reached out to Asda to find out what happened to the savoury sauce.
The supermarket confirmed the product was no more, adding that customers could still get their hands on its Exceptional Creamy Three Peppercorn Sauce for £1.58.
The news will come as a blow to shoppers, who in the past described it as “delicious and creamy.”
Other have said it was a “restaurant quality” creation, adding that if they were served this when dining out they would “be more than happy”.
While a third said: “Surprisingly one of the best I have had”.
It is not the first time that Asda has discontinued a product loved by shoppers.
Back in January, the supermarket confirmed its OMV hot chocolate range was no longer available.
The beverage range was a staple for vegan shoppers, offering indulgent flavors like Cinnamon Hot Choc Pearls & Mallows, Salted Caramel Flavour Hot Choc, and even a festive Cinnamon Hot Chocolate & Gingerbread Mug.
Elsewhere, Asda also recently discontinued its Chicken Vindaloo curry.
Last year, Asda also confirmed it stopped selling 300g packs of garlic and herb tortelloni.
OTHER DISCONTINUED ITEMS
Earlier this week, The Sun revealed that Alpen cereal bars have permanently disappeared from supermarket shelves.
The snack, usually topped with chocolate or yogurt, has been a staple in many Brits kitchen cupboards since the early noughties.
Alpen bars were also loved by many watching what they eat or following a Slimming World or Weight Watchers diet plan, as the treat was low in calories.
Alpen’s entire cereal bar range, which includes Alpen Light and Alpen Delight has been discontinued.
However shoppers can continue to buy it’s range of muesli, which costs around £3 from major supermarkets.
Cadbury also told us that its Fry Coffee Cream bars are no longer being sold in stores.
A spokesperson said: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
“Our Fry’s Coffee Cream multi-packs were introduced as a limited-edition product in summer 2023 for fans to enjoy while stocks lasted.
“They have since been discontinued but we still have plenty of other delicious Fry’s products for consumers to choose from, including Fry’s Chocolate Cream and Fry’s Peppermint Cream Multipacks.”
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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