On Tuesday (May 13), Billboard and Sensical, Cricket Media’s streaming service, announced a first-of-its-kind, music-focused partnership for kids and families. This dynamic offering is designed to provide a safe and engaging space for both young listeners and their families to listen, watch and learn together while enjoying top hits and the most exciting artists of today.
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Billboard Family
09/30/2024This collaboration will include the launch of free ad-supported streaming channels dedicated to nonstop family-friendly music programming. Offering a blend of curated playlists and artist-driven content, this partnership will provide a trusted space where the youngest fans can connect with the biggest pop stars in age-appropriate environments.
“At Billboard, we believe in the universal power of music to inspire, connect, and shape generations. Partnering with Sensical on a music streaming destination for kids allows us to extend this vision by creating a safe, dynamic space for families to explore music together,” said Mike Van, CEO of Billboard. “This initiative highlights our commitment to innovation and inclusivity, ensuring young listeners have access to content that sparks their creativity while encouraging meaningful shared experiences.”
Building on the success of the Billboard Family editorial platform, the initiative provides a dedicated space for families seeking the best in music and entertainment. The hub serves as a go-to resource for parents and kids, featuring content designed to engage and entertain the whole family. Sensical will now help power Billboard Family with custom lists and expert guides on Billboard’s platforms to help kids create and experience music in a safe way. In addition, an always-on music hub on Sensical streaming apps will offer themed playlists, exclusive Billboard Family content, and integration into a scrolling vertical video feature on the Sensical mobile app. Sensical will use its proprietary content evaluation standard, incubated within Common Sense Networks, to curate the music initiative as it has been similarly utilized to evaluate content on YouTube and TikTok KidsMode.
“This partnership is a game-changer for kids and families who love music. By combining Billboard’s legendary music authority with Sensical’s gold standard expertise in safe, high-quality content, we’re building an entirely new ecosystem for music discovery,” said Thomas Middelhoff, Cricket Board Member and former CEO Bertelsmann, AG. “Collaboration between Billboard and Sensical will deliver a new generation of kids with a fun, safe, and brand-friendly way to engage with music,” said Eric Berger, CEO of Cricket Media. “It meets families where they are today while sparking a lifelong relationship with young fans who will drive the entertainment economy of tomorrow.”
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