Ferrero Rocher is getting a makeover later this year, and customers may not recognize the new look.
The iconic circular chocolates will undergo a bit of a transformation this fall, debuting in an all-new shape with new packaging to boot.
On Friday, Ferrero North America shared a preview of some big announcements the company will make at the upcoming Sweets & Snack Expo. Among the revelations was "a brand-new format" for the popular hazelnut chocolate, which the Italian confectionery said was created "specifically for the North American market."
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That new format is a new shape, and it doesn't appear to be replacing the sphere-shaped candies, but it will be released in addition in stand-up bags in one of four flavors: Milk Hazelnut, Dark Hazelnut, White Hazelnut, Caramel Hazelnut and Assorted (featuring a mix of all four flavors).
"Each chocolate square has a delicious chocolate shell, creamy filling, and crunchy hazelnuts," according to an official description.
New Ferrero Rocher Squares are expected to be in stores this fall.The Ferrero brand didn't stop there. The company's May 9 press release also teased several other new additions heading to stores later this year, including a marshmallow-flavored Butterfinger, new Keebler cookies, a Tic Tac flavored like Dr Pepper and the first-ever new flavor of Nutella.
"Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history," said Ferrero North America president and chief business officer Michael Lindsey in a statement. "These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America."
The new Ferrero Rocher variation is expected to be on shelves at retailers nationwide sometime in September 2025.
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