Despite an uptick in sales sparked by an innovative menu adjustment, popular fast food brand Noodles & Company has revealed they plan to continue closing storefronts this year.
Noodles & Company CEO Drew Madsenspoke during a recent earnings call, revealing that the company experienced a 1.8 percent traffic increase during the first quarter of 2025, with a same-store sales increase of 4.7 percent in company-owned restaurants. The positive news follows three brand new menu items introduced back in October (Lemon Garlic Shrimp Scampi, Crispy Chicken Bacon Alfredo and Chipotle Chicken Cavatappi), and a "comprehensive menu rollout in mid-March," which involved the introduction of even more new options, plus reimagined recipes for a handful of offerings.
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While the leader is understandably "pleased" by the results, telling listeners on the call, "This sustained and significant improvement in our sales trends demonstrates to us that the execution of our previously announced strategic priorities have gained traction," even noting that their new menu items' sales "have significantly exceeded expectations," the brand is still set to close a sizable number of locations this year.
Between 13 and 17 company-owned restaurants are expected to get the axe in the remainder of 2025, as are four franchisee locations, citing rising food costs and marketing expenses. It's unclear at this time which locations may be impacted, but the brand expects to reduce its debt balance in the latter half of the year thanks to its "significantly lower capital expenditures."
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