When it comes to beauty over 50, few things wield more power than hair color. The right shade doesn’t just enhance your features—it brings your complexion to life, adding warmth, depth and radiance in all the right places. And when you look refreshed and vibrant, that confidence has a way of radiating from the inside out.
As natural pigment fades and texture changes, color becomes more than just a cosmetic choice; it's also a tool of transformation. A subtle shift in tone can bring back the warmth lost with age, add contrast where it’s softened, and highlight the expressions that make you uniquely you. Unlike injectables or facials, it’s instant, visible and deeply personal.
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There’s also something confidence-boosting about taking control of your hair color. Whether you’re blending gray or embracing it, going warmer, lighter or richer—color allows you to shape the narrative. It’s not about masking age, but enhancing what’s already there in a way that feels fresh and flattering. Done right, hair color doesn’t just turn back the clock, it reframes the whole picture.
The Magic of Face-Framing Highlights
Face-framing highlights are an instant game-changer for women over 50. According to celebrity colorist and L’Oréal Professionnel global ambassador Min Kim, this is the technique she recommends for women who want to look more youthful. “I love using face-framing highlights—a soft halo of light around the face that lifts features and brightens the complexion,” she says. “It mimics natural sun-lightening and brings an instant, healthy glow without the commitment of a full color overhaul.” It’s the kind of change people notice, but can’t quite put their finger on—just a little more radiant, a little more refreshed.
Related: 7 Best Face-Framing Hairstyles With Layers, According to a Celebrity Stylist
The magic is in the placement. As skin tone evolves and hair loses its natural contrast, adding light around the face creates a softening effect. “It’s like adding a filter, just in real life,” Kim explains. “The brightness helps counterbalance shadows, softens lines, and complements changing undertones.” Instead of an all-over color that can fall flat or look harsh, these delicate touches create dimension and movement, which are key elements for a youthful finish.
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Kim gravitates toward golden beige, warm honey or creamy champagne tones—never too ashy, which she warns can dull the complexion. The technique itself is painted in a balayage style, so the lightness melts into the hair with no hard lines. The result is a color that appears completely natural, radiant and undeniably modern.
Even better, this hairdo is super low-maintenance. The highlights are subtle and strategically placed, so there’s no stark regrowth line, meaning fewer salon trips and less upkeep. For anyone with a full calendar (or just a low tolerance for root touch-ups), it’s a total win.
Related: 7 Best Low-Maintenance Short Haircuts, According to Celebrity Stylists
Upkeeping Your Hairstyle at Home
To keep the color fresh between appointments, a thoughtful at-home routine makes all the difference. A gentle, color-safe shampoo and nourishing mask help maintain vibrancy while preventing dryness or dullness.
Adding a multi-tasking leave-in treatment can also go a long way—it protects from heat styling, tames frizz, and keeps hair feeling soft and healthy. Kim points to L’Oréal Professionnel Vitamino Color Care Shampoo as a go-to, but any salon-quality formula designed for color-treated hair can help extend the life of your highlights and keep that just-colored glow going strong.
Related: 7 Best Platinum Blonde Hair Ideas, According to a Celebrity Stylist
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