The happy world of Haribo is expanding here at home!
The iconic candy brand heard fans' pleas and is finally bringing some of its most loved international flavors and shapes of gummy candy stateside. The new additions can be found in a refreshed version of a treat U.S. customers already know and love: Haribo Starmix.
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The assorted pack includes Haribo Goldbears, Happy Cola, Gummi Rings and now Haribo's ever-popular "foamy" double-layered lemon-flavored Fried Egg and raspberry-flavored Heart. The dual-texture candies combine the legendary gummy with a much softer, squishier almost marshmallow-like side for a truly one-of-a-kind mouthfeel (and a must-try, if you ask us).
The two new "global favorite" shapes are replacing Twin Snakes and Cherries in the mix that was introduced in the U.S. in 2018, but the brand assures us fans will still see them in standalone bags alongside other Haribo favorites like its gummy Watermelon, Peaches, Frogs and Sour Goldbears.
“We’re constantly listening to our fans so we can deliver on what they want most, so we’re thrilled to reveal this highly anticipated update to a classic Haribo treat,” Sophia Lewis, brand manager at Haribo of America, said in a statement. “We did extensive consumer research and concept testing, and the new items truly stood out, giving consumers unique textures, flavors and shapes all in one bag. By bringing the double-layered Fried Egg and Heart to the U.S., our consumers will now have even more reasons to share Haribo Starmix and that feeling of childlike happiness with family and friends.”
Haribo's new Starmix will be available at retailers that normally stock its treats in the coming weeks, if not already.
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