As the NBA enters the postseason, the league has released its list of top-selling jerseys from the 2024-25 season, with Phoenix Suns’ Kevin Durant and Devin Booker making appearances.
Durant, who finished sixth in the league in scoring (26.6 points per game), came in at No. 13 on the list. Booker, the NBA’s ninth-leading scorer (25.6 points) came in one spot lower at No. 14.
Both Suns stars maintain the same positions they held when the NBA released the midseason jersey sales rankings in January.
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Despite the Suns missing out on the postseason and currently in search of their fourth head coach in as many seasons following the firing of Mike Budenholzer, Durant and Booker continue to be among the highly touted players in the league.
Durant and Booker marked just one of two pairs of teammates to crack the top jersey sales, joining Los Angeles Lakers Luka Doncic and LeBron James.
Phoenix Suns’ Kevin Durant, Devin Booker among top-selling NBA jerseys for 2024-25 season
Here’s a full look at the league’s top jersey sales this past regular season:
1. Luka Doncic
2. Stephen Curry
3. LeBron James
4. Jayson Tatum
5. Jalen Brunson
6. Victor Wembanyama
7. Anthony Edwards
8. Ja Morant
9. Shai Gilgeous-Alexander
10. Nikola Jokic
11. Giannis Antetokounmpo
12. LaMelo Ball
13. Kevin Durant
14. Devin Booker
15. Jaylen Brown
Notably, only four players on the list did not make the play-in tournament or playoffs — Wembanyama, Ball, Durant and Booker.
Doncic made history by becoming the first international-born player to lead the jersey sales list.
He also ended a long-running streak, becoming the first player other than Curry or James to be at the top of the list since the 2012-13 season.
Although Phoenix had two players on the top jerseys list, it did not translate to overall team merchandise sales.
Suns not on top-selling NBA franchise merchandise
1. Los Angeles Lakers
2. Boston Celtics
3. Golden State Warriors
4. New York Knicks
5. Chicago Bulls
6. Dallas Mavericks
7. Cleveland Cavaliers
8. Denver Nuggets
9. San Antonio Spurs
10. Minnesota Timberwolves
The Lakers lead all franchises in team merchandise sales, backed by Doncic and James having two of the three highest jersey sales in the league.
San Antonio is the only team on the list to not be in play-in or playoff contention.
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