Rents in Southern California communities near January’s firestorms are rising far faster than what apartment seekers saw a year ago.
My trusty spreadsheet reviewed rent stats from ApartmentList, which show that 16 communities in Los Angeles and Ventura counties had median increases of 2.4% in the first three months of the year to $2,246 for a typical unit.
That jump is almost fivefold bigger than the 0.5% increase in the same period in 2024. ApartmentList combines pricing patterns from its rental listings with government rent-cost data, creating its rent indexes.
Gigantic losses of housing supply from the wildfires make finding a replacement home a considerable and costly challenge. The local housing market is trying to absorb a surge in demand after some 12,000-plus properties were destroyed in Pacific Palisades and Altadena.
“These increases do not indicate evidence of widespread rent gouging, but they do seem to indicate that the trajectory of the area’s rent prices has been altered by the fires.” ApartmentList wrote in a report.
In Los Angeles and Ventura counties, rent increases in 12 of the 16 communities tracked were larger in 2025’s first three months than in 2024’s beginning.
Thousand Oaks had the largest rent jump in the two-county area, up 6.1% since December to $2,894 a month. Last year, rents in the city started with a 2.6% increase.
Pasadena, next to the Eaton fire, had rents up 4.3% in early 2025 to $2,533 vs. a 1.9% gain last year. And rents in Santa Monica, next to the Palisades fire, rose 4.2% in early 2025 to $2,556 vs. a 0.5% drop to start last year.
Looking across California, rents are up 1.7% to start 2025 to $1,884 a month compared with a 0.8% bump last year. Nationally, rents rose 0.8% in early 2025 to $1,216 after a 0.6% dip to start last year.
Ponder rents elsewhere in Los Angeles and Ventura counties, ranked by 2025’s start …
Oxnard: Up 4% in early 2025 to $2,263 vs. 3.6% gain last year.
Pomona: Up 3.7% in early 2025 to $1,943 vs. 0.3% increase last year.
Ventura: Up 3.6% in early 2025 to $2,205 vs. 2.8% rise in 2024.
Calabasas: Up 3.1% in early 2025 to $3,443 vs. 0.6% dip last year.
Camarillo: Up 2.5% in early 2025 to $2,630 vs. 0.7% increase last year.
Glendale: Up 2.3% in early 2025 to $2,229 vs. 0.1% fall in 2024.
Los Angeles: Up 1.4% in early 2025 to $2,091 vs. 0.1% gain last year.
Burbank: Up 1.2% in early 2025 to $2,110 vs. 0.1% decrease last year.
Long Beach: Up 1% in early 2025 to $1,746 vs. 2.1% rise in 2024.
Santa Clarita: Up 0.9% in early 2025 to $2,475 vs. 0.1% dip last year.
Simi Valley: Up 0.6% in early 2025 to $2,789 vs. 1.3% gain last year.
West Hollywood: Off 1.1% in early 2025 to $2,146 vs. 0.8% decrease last year.
West Covina: Off 1.5% in early 2025 to $2,134 vs. 1.9% rise in 2024.
Jonathan Lansner is business columnist for the Southern California News Group. He can be reached at [email protected]
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