The rise of the skincare tweens: How retinol serums and eye creams took over childhood ...United Arab Emirates

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The rise of the skincare tweens: How retinol serums and eye creams took over childhood

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum of two, explains why she’s stepping back from the ‘Sephora kids’ trend before it’s too late

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