I know I’m not just speaking for myself when I say that the world has been feeling a bit more complicated and less than kind lately, but I’ll save my thoughts on the current state of our society for another day. As bleak as things may be for those of us deemed ‘other’ by the powers that be, it’s important to remember that we can effect change in our own communities, and if we work together, we’re so much stronger than we’ll ever be divided.
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The world needs love now more than ever, and whether we asked for it or not, the burden is on us to be the agents of change to create a world that looks more like the one we want to live in. In that same spirit of promoting kindness and love, Starbucks partnered up with the lovingest gang on the block, Peanuts, to commemorate their 15th Annual Global Month of Good this April with a few exciting new products launching around the globe.
Peanuts Friendship Ceramic MugStarbucks
To celebrate the brand’s commitments to fostering community, kindness, and crafting killer coffee, Starbucks tapped Joe Cool himself to be a mascot for the lineup of new merch dropping on March 25, swapping the cool persona for a new and exclusive to Starbucks Joe Kind nomenclature. The new limited-time merchandise will include a 16-Ounce Stainless Steel Tumbler, a 24-Ounce Cold Cup, and a 14-Ounce Ceramic mug, all featuring Joe Kind Snoopy’s iconic visage along with a few other Peanuts characters you might recognize.
Peanuts Love Plastic Cold CupStarbucks
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In addition to the new merchandise, the brand will also be releasing a lineup of beverages featuring Joe Kind in select markets, along with exclusive treats like Joe Kind Snoopy and Charlie Brown macarons and Joe Kind Snoopy sugar doughnuts. The brand is also upping the ante on its commitment to battling food insecurity by donating 100 meals to local beneficiaries via The Global FoodBanking Network for every hour that partners volunteer with eligible non-profits supporting hunger relief, food waste reduction, or food rescue.
Peanuts Joe Kind Snoopy Stainless Steel TumblerStarbucks
The new collab will be available through April and will coincide with global pop-ups and immersive experiences aimed at encouraging customers to spread love and kindness in their communities. You can even tune into the sounds of kindness by listening to the Peanuts podcast, You Don’t Know Peanuts: The Untold Stories, for a behind-the-scenes look at the Peanuts and Starbucks global brand partnership or enjoy a curated playlist of iconic jazz coffeehouse classics on Spotify.
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