Canadian rapper and singer Alexander Gumuchian has become pop music’s most attention-demanding artists since striking stardom in 2019. Despite being a TikTok sensation and cosplay extraordinaire, BBNO$ is more than just his online persona and has taken to the road for his world-wide ‘It’s Pronounced Baby No Money’ tour.
“I started making music with my friends, and then I really fell in love with the art of the creation of making music. It’s the simplicity. I do all of this s— for the right reasons, I like the art perspective. Then, I fell in love with marketing. It’s just me. I’ve developed a way and branded myself to do the least effort all the time. It’s like, fantastic! It’s incredibly rewarding because I never stop, but I don’t really have to think about things. The more I flood [social media], the more I spam…,” BBNO$ said when looking back on the early beginnings of his career.
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