Nike is working with Kim Kardashian's Skims to win over women ...Middle East

Quartz - Economy
Nike is working with Kim Kardashians Skims to win over women
source : Quartz ( Middle East ) () 74

Nike (NKE) had a really rough 2024: sales fell around the world, shares dropped 60% from a 2021 high point, and the company’s relationship with major retailers was damaged. Now, as it’s trying to stage a rebound, Nike is working with Kim Kardashian on a new brand of athletic wear.

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