Egypt’s National Media Authority, led by Ahmed Al-Moslemani, announced changes to state television channels, including the rebranding of Nile Cinema as Mollywood Cinema and the merger of Nile Comedy and Nile Drama into a single channel named Mollywood Drama. Additionally, the Family and Children channel will merge with Nile Life, with all employee rights preserved. In his statement, Al-Moslemani highlighted Egypt’s rich artistic heritage, from its 90-year-old film industry to a theater tradition dating back 180 years. “This legacy makes Egypt a leading regional school of artistic creativity, necessitating a new identity for its creative industry—Mollywood, instead of the ‘Hollywood of the East,’” he explained. As part of the restructuring, Al-Moslemani emphasized a commitment to quality children’s programming that reflects Egyptian values, addressing concerns over content from global platforms. Plans include producing high-standard children’s shows for all Egyptian channels and exploring the creation of a dedicated children’s channel. “America has Hollywood, India has Bollywood, and Nigeria has Nollywood. It’s time for Egypt to proudly embrace Molywood, a title reflecting its unique contributions to global creative industries,” Al-Moslemani concluded. Egyptian cinema, often referred to as the “Hollywood of the Middle East,”Continue reading "Egypt Launches ‘Mollywood’ Rebrand of State Television"
Egypt Launches ‘Mollywood’ Rebrand of State Television first appeared on Egyptian Streets.
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