MACY’S is just months away from shutting down a historically significant location that has served shoppers for the past 19 years.
Liquidation sales are underway at the Philadelphia store, but Macy’s customers have called out the chain over a key pricing issue.
Located in the historic Wanamaker building, Macy’s Center City was once one of the top shopping destinations in Philadelphia, Pennsylvania.
However, Macy’s executives have slated the store for closure in March as part of their Bold New Chapter strategy launched last year.
City officials are citing the closure as an opportunity for economic revitalization in Market East and Center City.
Many of the location’s shelves are empty thanks to signs such as “Entire Store on Sale” and “Nothing Held Back” that litter the Center City Macy’s.
Despite the promising signs, several shoppers have called out the retailer for its unimpressive sales.
Historic Shopping Destination
Macy’s Center City is located in the Wanamaker building, one of the most architecturally significant US retail spaces.
The building, completed in 1911, housed Wanamaker’s Department Store – the first department store in Philadelphia and one of the first department stores in the US.
It is considered a National Historic Landmark building.
The Wanamaker building includes the famous Wanamaker Eagle, a 2,500-pound bronze statue that was displayed in the original store.
Many left Macy’s last Friday in disappointment after searching for discounted perfumes, according to a local outlet.
An employee shared that cosmetics would go on sale, but the department store chain has yet to announce when the discounts would begin.
Customers were even let down by the retailer’s 10% to 25% off racks.
“I think they need to go down a little bit on those prices,” said one shopper.
Macy’s customers on Facebook similarly expressed their disappointment with the discounts.
“Those sales are scams,” bashed one user. “The price is jacked to the fake suggested retail price to start. Most of the time regular Macy’s prices and sales always started below that MSRP.”
Another Macy’s shopper suggested that the company wouldn’t actually include everything in the store in the sale.
They claimed the chain would likely remove expensive items such as jewelry to a more affluent area to avoid selling it at a discounted price.
SHIFTING STRATEGIES
The Philadelphia store is just one of 66 “non-go-forward” stores that Macy’s will shutter this year as part of its Bold New Chapter plan, launched in February 2024.
The majority of the 66 locations will close during the first quarter of 2025, Macy’s announced earlier this month.
The closures are part of the chain’s larger strategy to shut down around 150 underperforming stores over the next three years.
As Macy’s closes hundreds of underperforming locations, it will focus its efforts on its 350 “go-forward” stores through the 2026 fiscal year.
List of Closing Macy's Stores
Arizona:
6535 E Southern Ave in MesaCalifornia:
750 W 7th St in Los Angeles 2838 South El Camino Real in San Mateo 6000 Sunrise Mall in Citrus Heights 300 Westminster Mall in Westminster 200 Newpark Mall in Newark 1555 Camino De La Reina in San Diego 2015 Birch Rd Ste 2 in Chula Vista 1400 Redwood Hwy in Corte Madera 414 K St in SacramentoColorado:
8298 E Northfield Blvd in Denver 6797 South Vine St in CentennialFlorida:
801 N Congress Ave Ste 100 in Boynton Beach 4501 North Federal Highway in Fort Lauderdale 13640 Pines Blvd in Pembroke Pines 13251 South Dixie Highway in Miami 298 Westshore Plz in Tampa 820 W Town Pkwy in Altamonte Springs 3501 S Tamiami Trl Ste 600 in Sarasota 9339 Glades Road in Boca RatonGeorgia:
3360 Venture Parkway in Duluth 2100 Pleasant Hill Rd Ste 2318 in Duluth 3630 Peachtree Parkway in SuwaneeIdaho:
200 W Hanley Ave Ste 200-4 in Coeur D’AleneIllinois:
104 White Oaks Mall in SpringfieldLouisiana:
5733 Johnston St Ste 2098 in LafayetteMassachusetts:
101 Kingston Collection Way Ste 1 in KingstonMaryland:
6901 Security Blvd Ste 871 in Baltimore 600 Baltimore Pike in Bel AirMichigan:
3400 S Airport Rd W in Traverse City 14200 Lakeside Cir in Sterling Heights 500 W 14 Mile Rd in Troy 4600 Miller Rd in FlintMinnesota:
3001 White Bear Ave N Ste 2035 in Maplewood 14251 Burnhaven Dr in BurnsvilleMissouri:
400 NW Barry Rd Ste 150 in Kansas City 10 S County Center Way in St. LouisNew Jersey:
459 Prospect Avenue West in OrangeNew York:
1550 Union Turnpike in New Hyde Park 834 Walt Whitman Road in Huntington 88-01 Queens Blvd in Elmhurst 2027 Emmons Avenue in Brooklyn 397 Greece Ridge Center in Rochester 400 Sunrise Mall in Massapequa 422 Fulton St in Brooklyn 98 Richmond Hill Road in Staten Island 404 East Fordham Rd in the BronxOhio:
2727 Fairfield Commons Blvd Spc 2 in Beavercreek 5001 Monroe St Ste D100 in ToledoOregon:
2055 NE Allie Ave in Hillsboro 400 High St NE in SalemPennsylvania:
5580 Goods Ln Ste 2178 in Altoona 245 Exton Square Mall in Exton 1300 Market St in Philadelphia 59 Wyoming Valley Mall in Wilkes BarreTennessee:
4545 Poplar Ave in MemphisTexas:
100 Almeda Mall in Houston 201 Stacy Rd in Fairview 6209 W Park Blvd in Plano 321 State St in Southlake 1751 River Run #101 in Fort Worth 6101 Long Prairie Rd Ste 500 in Flower MoundVirginia:
170 Southpark Cir in Colonial HeightsWashington:
3500 S Meridian Ste 985 in Puyallup 15340 N.E. 24th Street in Redmond 10315 Silverdale Way NW in SilverdaleSource: Macy’s
“Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing underproductive Macy’s stores to allow us to focus our resources and prioritize investments in our go–forward stores, where customers are already responding positively to better product offerings and elevated service,” said Tony Spring, Macy’s CEO.
The strategy is focused on reviving the financially struggling department store chain and “return[ing] the company to sustainable, profitable sales growth.”
Macy’s isn’t the only retail giant with mass closures underway.
Twenty-three Walgreens stores are set to close soon as bosses double down on shutdown plans.
Plus, check out exact Big Lots locations closing as the chain reveals over 700 are set to shut their doors for good – and it’s only phase one.
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