Starbucks has a plan to compete in the value wars ...Middle East

Quartz - Economy
Starbucks has a plan to compete in the value wars
source : Quartz ( Middle East ) () 53

Starbucks (SBUX) is adding several new items to its menu in a bid to boost sales and attract customers, many of whom are feeling the pinch of rising prices. After a series of disappointing earnings reports in 2024, the coffee giant’s new strategy could help compete in the “value wars” gripping the fast food sector.

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