Location: Denver, ColoradoReports to: Development DirectorPosition Type: Full-TimeSalary: $90,000 to $110,000Contact: [email protected]
News is a public good, and everyone deserves access to quality news and information whether they can afford to pay for them or not. These are the core values that have guided the Colorado Sun since we founded our statewide news outlet in 2018.
We have more than doubled the size of our staff in the past six years, became a 501(c)(3) nonprofit and established ourselves as a trusted news source for thousands of Coloradans. We have a pile of awards, earned in competition with Colorado’s largest news organizations, that attest to the excellence we produce daily.
More than 13,000 Coloradans have joined our Sun community as paying members, and more than a thousand have stepped up as donors since our conversion to nonprofit in late 2023. The Sun serves about a million unique visitors to our website each month and more than 100,000 subscribers to our various free and paid newsletters.
Now, you can join the team at the Colorado Sun committed to serving our state and support more impactful, essential journalism. We need an experienced, mission-driven Membership Director with vision, integrity and the drive to help us expand our team and ensure our sustainability well into the future. We are excited at the prospect of finding someone who is passionate about serving our large, diverse audience, adept at multitasking and works well with our talented team.
POSITION SUMMARY
The Membership Director will be responsible for the further development, implementation and growth of The Sun’s membership program. The Membership Director will use comprehensive data analytics to craft and execute membership initiatives and gauge their effectiveness. The director will help oversee the membership marketing budget to ensure that funds are well spent and produce measurable results.
The director, in coordination with Sun leadership, will be a key member of our team who manages Sun membership marketing and retention efforts across multiple platforms, including email, social media, paid media and our website.
Reporting to the Development Director, the Membership Director will have strategic and operational responsibility for membership activities. The Membership Director will also work closely with our General Manager and Publisher.
RESPONSIBILITIES INCLUDE
Meet growth and revenue targets for newsletter audience and paying members, as well as retain membership Identify and measure metrics key to membership conversion success Create new ways to drive and maintain membership growth through engagement, products, experiences, messaging, distribution and marketing Curate a best-in-class member journey Build and execute a strategic plan to propel our successful membership program to its next level of engagement and success Vet the tech stack powering The Sun’s membership program and lead its evolution Interact with and support members, either online or in-person Work with community partners on annual membership drive initiatives Support the end-to-end reader experience from awareness to conversion Provide timely reports to leadership on membership efforts Reports to the Development DirectorQualifications & Experience
The ideal candidate will be entrepreneurial and embrace The Sun’s journalism and mission to ensure Coloradans have access to deeply reported, nonpartisan journalism that helps them understand our state and its people. This person will understand the difference between members who align with our mission and more transactional subscribers and then be able to conceive and execute membership initiatives that recognize those dynamics. This candidate will be as adept at developing partnerships with large institutions to create group memberships as they are at using metrics to understand how to reach individual members through top-of-the-funnel marketing campaigns.
The minimum qualifications for Membership Director candidates are:
A minimum of three years experience in marketing in the nonprofit sector Ability to manage short- and long-term projects in an environment with shifting deadlines Experience managing a marketing budget Excellent written and verbal communication skills Strong proficiency with computers and cloud-based applications including spreadsheets, word processing and database systems A proven ability to build and manage campaigns that drive membership and subscriptions Exceptional organizational skills and a proven ability to work collaboratively with others Personal qualities of integrity, credibility and a passion for The Colorado Sun’s missionIdeal Membership Director candidates also have some of these preferred experiences and attributes:
Knowledge of social media, website and email analytics using tools such as Piano, Parse.ly, Google Analytics and email newsletter platforms such as Mailchimp A strategic understanding of the full customer marketing life cycle (trial, conversion, purchase/upgrade and retention) Experience leading consumer marketing for an entrepreneurial and collaborative organization Familiarity with the effectiveness and efficiency of multiple marketing channels in a marketing plan: paid and earned media, social media, affiliate and partnership marketing A successful track record building consumer revenues for digital content, e-commerce, or related businesses The ideal candidate will play a pivotal role in building and enhancing audience connection, from inception of campaigns to successful completion Bachelor’s degree or exceptional professional experienceSalary & Benefits
The salary range for the development director is $90,000 to $115,000, based on prior experience and skillset.
The Colorado Sun offers our employees access to group medical, vision and dental benefits; family members can be covered through employee contributions The Sun also offers our employees a 401(k) retirement program, with a company contribution after one year of employment The Development Director will be based in Colorado The Sun provides paid vacation, holidays and sick/family leaveAbout the Colorado Sun
The Colorado Sun is an award-winning news outlet based in Denver that strives to cover all of Colorado so that our state — our community — can better understand itself. The Colorado Sun is a 501(c)(3) nonprofit organization.
VISION
Be Colorado’s most-trusted, equitable, free and accessible statewide news outlet.
News is a public good, and we seek to build Coloradans’ greater understanding of the state’s people, policies, and places through in-depth, nonpartisan coverage of everything from politics and culture to the outdoor industry and the environment.
MISSION
The Colorado Sun produces investigative, watchdog, explanatory and long-form journalism to ensure that all Coloradans have access to the information they need to be informed citizens.
The Sun is a team of Colorado’s most experienced, award-winning and trusted journalists producing in-depth, high-quality coverage of our state. The Sun sheds light on rural and underserved communities and promotes greater understanding among diverse enclaves within Colorado. Our writers and photographers capture the spirit, culture and complexity of the people and institutions that define Colorado.
The Sun embraces our responsibility to provide coverage not only from far-flung communities, but for them whenever possible. Because all Coloradans deserve access to knowledge and information, The Sun shares our content with dozens of other news organizations across the state, collaborates with radio and TV colleagues and produces a podcast that serves, among others, members of Colorado’s blind and vision-impaired communities.
As an employer, The Colorado Sun strives to hire and retain a workforce that reflects the entire state, to encourage collaboration and to compensate people at levels that reward their expertise and talent.
The Sun does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical or mental disability, genetic information or veteran status in any area of its operations.
HOW TO APPLY
To apply for this position:
Send an email to [email protected] with the subject line “Membership Director position” Include your phone number in the email body. Put any cover letters or introduction messages in the body of your email. Résumés/CVs can be attached or included in the body of your email. We will be in touch soon! Read More Details
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