In 2022, it was reported that Apple was working on a hardware subscription service that involved paying a monthly fee to become the proud owner of an iPhone. On paper, this business model would have made sense for potentially millions of customers who did not possess the means to pay $799 onwards to own the latest and greatest model. While the possibilities to profit from this subscription would be near-endless, the latest report claims that Apple has dropped its plan to introduce this service. The latest information states that there were various reasons for this cancellation, so let us discuss them […]
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