Kim Kardashian or Beyoncé? That's what social media users debated today, and no, this isn't how you're finding out that Kim is releasing a pop album.
Instead, some fans are convinced the reality TV star and fashion mogul inadvertently "dressed up" as Queen Bey while promoting her new SKIMS line.
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On Monday, the 44-year-old Hulu star uploaded several new pictures from a recent ad campaign she shot for her clothing brand to Instagram. In them, she posed on a white fur blanket and wore three different ensembles styled with items launching as part of SKIMS' Winter Heat collection, available on Wednesday, Dec. 18.
began with the SKKN by Kim namesake flaunting a cream-colored activewear set with a spaghetti-strap crop top and cable-knit leggings. A second snap showed her lounging on the fuzzy throw in a similar set, this one light blue and featuring a bikini-cut top. In the last image, she rocked a white cropped zip-up, matching briefs and a pair of flesh-toned fishnet stockings.
But it wasn't what she wore in the Dec. 16 upload that had her IG followers debating whether or not she looked like herself. Instead, fans focused on the work of the celebrity glam team that transformed her into a total pop star.
View this post on InstagramA post shared by Kim Kardashian (@kimkardashian)
"Why are you dressed up like Beyoncé lol," one top-liked comment criticized.
"Why did I think you was Beyoncé ❤️❤️❤️," a second shared before a third confessed that they "Thought it was Beyoncé for a sec."
"Beyonce," another questioned, "its you ?"
"Kimberly Beyoncé Kardashian," a fifth quipped, asking, "what is this?"
"Whatt u look like beyoncee," one more declared.
Related: Kourtney Kardashian Is Nearly Unrecognizable in "Surprising" New Photos: "Giving Sophia Loren Vibes"
Still, not everyone was convinced that Kim's honey-blonde hair and dark glam made her look like the "Texas Hold 'Em" artist.
"Who tf is this," read one critical comment.
"I thought this was Beyonce or Ciara," someone else shared.
"Looks more like Ciara," wrote another.
"It’s giving Shakira," someone else joked.
"Kim looks like Larsa [Pippen] here," a different Instagram user suggested.
This isn't the first time The Kardashians star has found herself mistaken for another celeb, been accused of "copying" someone else's style or criticized for her aesthetic. Most recently, fans worked through a whirlwind of emotions after the mom of four shared a throwback photo of herself from the '90s.
Next: Kim Kardashian Rocks High Heels in New Photo Despite Recently Breaking Her Foot
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