SiriusXM Doubles Down on Car Subscribers In Pivot From Year-Old Streaming App ...Middle East

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SiriusXM Doubles Down on Car Subscribers In Pivot From Year-Old Streaming App
source : billboard ( Middle East ) () 46
Nearly one year after launching a new streaming app, SiriusXM Holdings announced on Tuesday it is moving away from streaming and doubling down on the people who pay for its music, news and podcasts in cars. Sirius has become the dominant provider of audio entertainment subscriptions in vehicles in the recent years in the U.S. but concerns over softening subscriber revenue and an eagerness to attract more younger subscribers pushed the launch of a streaming app last December. While their $9.99 subscription for streaming on your phone will still be available, the company will focus resources on keeping and selling m

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