Inside the Lucrative World of Corporate Concerts: From Morality Clauses to Multi-Million-Dollar Paydays ...Middle East

Last April on a cool night in Dubrovnik, Croatia, Mumford & Sons played to a packed ballroom not far from the Mediterranean. It was the band’s first time performing in the country, but only those who got the invite knew the concert was even happening: The show was a private event put on for employees of a major tech company, which also footed the bill. Corporate performances like these occupy a small but flourishing niche of the live events industry, with companies of all sizes lining up to book current superstars, legacy acts and emerging artists to play their conferences, retreats, holiday parties and more. These

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Inside the Lucrative World of Corporate Concerts: From Morality Clauses to Multi-Million-Dollar Paydays ...Middle East

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