The hidden agenda ...Middle East

BE it strolling down the street, jogging in the park or raving at a music festival, the effortless and practical Hipi waist belt is fit for any occasion. Founder of Hipi, Chee Su-Lin shares: “I’ve always wanted a subtle bum bag. These days, bum bags are in again, either worn on the hip or slung across the chest, but I reckon it still takes some courage to wear that, which I perhaps lack.” Chee, a former journalist and now an entrepreneur based in Munich, Germany, built Hipi from the ground up despite not having prior experience in starting a brand. She says: “It seemed so simple when I first started. But I’ve come to realise that it is a huge task establishing a brand, especially in Germany,

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