TikTok And Nielsen Strike Measurement Deal ...Middle East

Nielsen is ushering in a new era of media measurement, announcing a deal with TikTok. Under the agreement, Nielsen will provide insights aimed at highlighting the value of ad messages appearing on the booming social media platform. For the first time, Nielsen said in a press release, cross-media measurement data will allow advertisers and agencies […]

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TikTok And Nielsen Strike Measurement Deal ...Middle East

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