Ayady Misr Supports Egyptian Artisans and Local Communities ...Egypt

In an effort to uplift marginalized communities and drive local economic growth, Ayady Misr, an initiative launched in partnership with Egypt’s Ministry of Local Development, the World Food Programme (WFP), and the digital platform developer, E-Aswaaq Misr, was launched on Women’s Day on 16 March 2021. Following President Abdel Fattah Al-Sisi’s directives to harness digital transformation, the initiative seeks to enhance the livelihood of Egyptian artists, create job opportunities for women and youth across Egypt, and provide a global stage for artists to showcase and sell their handcrafted products in collaboration with the Chamber of Commerce. The online platform aims to preserve Egypt’s c

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Ayady Misr Supports Egyptian Artisans and Local Communities ...Egypt

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