Pierre Cardin, father of fashion branding, dies at 98 ...Middle East

FRENCH couturier Pierre Cardin, who made his name by selling designer clothes to the masses, and his fortune by being the first to exploit that name as a brand for selling everything from cars to perfume, died on Dec 29 aged 98.In a career spanning more than 60 years, Cardin drew scorn and admiration from fellow fashion designers for his brash business sense, and influenced catwalks with his space-age, futuristic bubble dresses and geometrical cuts and patterns.Cardin, who was a mentor to designers such as Jean Paul Gaultier, was active in fashion circles until the last, still taking young designers under his wing, attending parties and events and regularly visiting his Paris office by Jagua

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Pierre Cardin, father of fashion branding, dies at 98 ...Middle East

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