Manchester United strikes deal with Alibaba to boost football club’s engagement with its Chinese fan base ...News

Russia Today - Economy
Manchester United strikes deal with Alibaba to boost football club’s engagement with its Chinese fan base
source : Russia Today ( News ) () 103
Premier League football club Manchester United announced on Friday a new partnership with e-commerce giant Alibaba as it aims to raise its profile and merchandise sales in the world’s second-largest economy. The deal will see Manchester United content, including selected first-team matches, highlights and localized original productions, available to consumers across Alibaba’s platforms (such as video-streaming platform Youku.com). The content will be available to Alibaba’s “around 700 million consumers,” United said. Alibaba’s ecosystem will be the official home for @ManUtd's video content in China. Fans will be able to e

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