New Balance CEO Joe Preston on Strategy, Values, and What He Learned From the Trump Controversy ...Middle East

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New Balance CEO Joe Preston on Strategy, Values, and What He Learned From the Trump Controversy
source : Time ( Middle East ) () 78
(To receive weekly emails of conversations with the world’s top CEOs and decisionmakers, click here.) For a long time, New Balance sneakers had the image of the “dad shoe” that fashion-forward people didn’t want to be seen in. Often associated with Steve Jobs and famously mocked by Ryan Gosling’s character in the 2011 movie Crazy, Stupid, Love, the brand’s turnaround to become a firm sneakerhead favorite was no easy feat.  [time-brightcove not-tgx=”true”] Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be working. The company reported a

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