‘10 Million Meals’ Ramadan campaign in UAE bags several international awards ...United Arab Emirates

Dubai: The ‘10 Million Meals’ campaign, which was launched to support COVID-19-hit communities in the UAE in Ramadan, has won six Cresta Awards in creativity and innovation and five ‘SHORTY Social Good Awards’ for driving positive impact in society. The campaign was also shortlisted for MEPRA Award’s Best Campaign in the Middle East in 2020 for its innovative idea, design and execution. The campaign had secured 15.3 million meals to low-income families and individuals impacted by COVID-19 pandemic. It campaign created a large move of solidarity across the UAE, drawing overwhelming financial and in-kind donations from citizens and residents of over 115 nationalities, as well as public and pr

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‘10 Million Meals’ Ramadan campaign in UAE bags several international awards ...United Arab Emirates

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