Can Coca-Cola Crack the Charts With Its Ambitious New Music Plan? ...Middle East

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Can Coca-Cola Crack the Charts With Its Ambitious New Music Plan?
source : billboard ( Middle East ) () 67
In 1971, a few hundred young people from around the world stood on a verdant hilltop in Italy and sang about their collective desire to “buy the world a Coke.” This now iconic Coca-Cola commercial became a hallmark moment in advertising history and a bona fide hit: A version of “I’d Like To Teach the World To Sing (In Perfect Harmony)” by British pop group The New Seekers reached No. 7 on the Billboard Hot 100 in 1972. Half a century later, Coca-Cola has its eyes on the charts again, but with a very different strategy: through music created by superstar artists in collaboration with Coke itself; promoted and distribute

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