‘The Croods’ opens to $14.2m at US box office ...United Arab Emirates

Time Out Dubai - Cultural
‘The Croods’ opens to $14.2m at US box office
source : Time Out Dubai ( United Arab Emirates ) () 28
Testing a novel release strategy, Universal Pictures’ animated sequel ‘The Croods: A New Age’ had one of the best opening weekends of the pandemic, grossing $14.2 million (Dh52.16 million) over the five-day Thanksgiving holiday weekend, according to studio estimates Sunday. Whereas new releases have traditionally lasted around 90 days in theatres, Universal has mapped out a shorted theatrical window in deals with major chains AMC and Cinemark that gives the studio the option to move new releases to premium video on demand after just 17 days. ‘The Croods: A New Age’ is expected to shift to the home before Christmas for a $20 rental. For an industry reeling from the pandemic, it’s part of wid

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