Read Lucian Grainge’s Memo on UMG-TikTok Deal: ‘Entire Music Ecosystem’ Will Benefit ...Middle East

Universal Music Group chairman/CEO Lucian Grainge penned a memo to staff, obtained by Billboard, about the music company’s new licensing agreement with TikTok that ended a three-month standoff between the two entities, saying the deal ended with “a decidedly positive outcome,” with TikTok agreeing “to key changes in several critical areas.” The announcement of the new deal, which came after a high-profile dispute between the world’s largest music company and one of the current premier social media platforms in the world that first erupted in late January, was announced early this morning (May 2). The agreement will see

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Read Lucian Grainge’s Memo on UMG-TikTok Deal: ‘Entire Music Ecosystem’ Will Benefit ...Middle East

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