Know your abbreviations! H&M slammed for using designer’s initials that also represent violence against women ...News

H&M is the latest brand to run afoul of obscure cultural sensitivities, with its designer collaboration tagline “I love GBV” enraging women’s rights campaigners who point out that the abbreviation also means gender-based violence. H&M has come under fire from women’s rights advocates for the tagline used in its collaboration with Italian designer Giambattista Valli. The line includes several products – hats, jewelry, boxers – imprinted with the slogan “I love GBV,” which stands for either Giambattista Valli or gender-based violence, depending on if the reader is a fashionista or an NGO employee – and likely means nothing to vast segmen

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Know your abbreviations! H&M slammed for using designer’s initials that also represent violence against women ...News

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