TikTok Undercuts Artists With Claims of ‘Free Promotion.’ It’s the Oldest Trick in the Book (Guest Column) ...Middle East

For as long as there’s been a “music business,” creators have been fighting for their fair share, and modern history is replete with examples of corporations trying to shortchange music makers. Case-in-point: AM/FM radio, where U.S. broadcasters have been getting away with paying artists $0 from their $15 billion-a-year revenue – despite the fact that music is their main input. Their argument? Because radio is supplying “free promotion” for the musicians, they don’t deserve a cut of the profits. Big broadcasters have been pushing this excuse since the 1930s. Fast forward almost a century, and we’re now seeing

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TikTok Undercuts Artists With Claims of ‘Free Promotion.’ It’s the Oldest Trick in the Book (Guest Column) ...Middle East

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