Will UMG’s TikTok Licensing Standoff Lead to Music’s Equivalent of the Hollywood Strikes? ...Middle East

It’s too soon to say what impact Universal Music Group’s plan to pull all its music from TikTok will have. But if you’re looking for a clue, try asking an Australian. Last February, TikTok began running tests in the country in which it limited the amount of licensed music some users encountered on the platform. The intent was to measure and compare the different ways people interact with the app — and what impact music has on their experience. Some users took to X (formerly Twitter) to decry the tests: “Tiktok really ruining its own app with all this ‘sound removed’ garbage,” one Australian user posted. Anoth

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Will UMG’s TikTok Licensing Standoff Lead to Music’s Equivalent of the Hollywood Strikes? ...Middle East

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